N.070 - Naples is Much More

When you think of Naples, what comes to mind? Which images, which smells, flavours, stories? It’s an experience that is difficult to capture, so much so that, over time, its representation has been reduced to a handful of symbols, repeated until they became superficial stand-ins for a culture that is infinitely deeper. And so, the market stalls in the busiest streets have filled with miniatures, magnets, mugs, postcards: standardized souvenirs that attract the least curious tourists. The kind that will never encounter the real Naples, or what it truly means to be Neapolitan. The illustration presents a crowded scene that ironically reflects this commodification, with hands exchanging money and handling objects tied to Neapolitan culture, such as coffee cups labeled “I love Napoli.”