Press kit
Everything you need to write about us: copy ready in three lengths, up-to-date figures, logo files and a direct contact.
Who we are
Three separate texts, not one cut into three. Copy the length you need.
The Napolitaner tells Naples in pictures: original illustrations, printed as fine art in its gallery on Via Duomo, Naples.
The Napolitaner is an art project that tells Naples through the eyes of its artists. With a catalogue of 110 works signed by 97 illustrators from all over the world, every print belongs to an original collection that keeps growing: a contemporary view of the city, between art, culture and feeling. The project started online in September 2022 and opened the doors of its gallery and store in Naples in August 2025. Committed to local, small-scale making, every print is produced and packed in the workshop in the historic centre of the city, at Via Duomo 290/G.
In September 2022 The Napolitaner publishes its first original illustrated cover. Naples is already among the most narrated cities in Italy: the idea is to tell it again, but widening the story, building a bridge between tradition and the present, between past and future. For three years the project exists online only, with a social community that keeps growing and a shop that carries the prints into the homes of Neapolitans all over the world.
The catalogue grows through an open call. More and more artists want to join this visual journey into a new Naples. Curated and art-directed by The Napolitaner, the prints come to life, each one signed by illustrators from around the world.
Four years after the launch, there are 110 works and 97 published artists. The catalogue is a tribute to the history and the present of Naples, a bridge between eras that bears witness to the resilience of the city and its people. The most recent release is number 106, “Cient’Anne”, from 31 July 2026, marking the centenary of Napoli football club.
In August 2025 the Via Duomo 290/G store opens: since then production sits alongside direct contact with the community, a gallery that is also a workshop, open every day. In February 2026 the website too is rebuilt in-house.
Alongside the catalogue, The Napolitaner has worked from the start with brands, companies, institutions and organisations rooted in the city, bringing its own mark and carrying the story of Naples forward with those who share the mission. Among them: Warner Music Italy with Geolier, Kimbo, Voiello, Circuito Cinema and Cinema Metropolitan, the Pio Monte della Misericordia, the Associazione Luciano De Crescenzo, NSS, Latteria Sorrentina, #CUOREDINAPOLI. In March 2026 it publishes its first book, “Napoli come vuoi”, with SEM Feltrinelli: fourteen writers telling the city they live in, in an original guide illustrated by The Napolitaner.
The story, in dates
- 16 September 2022The Napolitaner publishes its first illustrated cover, signed by Paolo Metaldi.
- 2 August 2025The Via Duomo store and workshop opens.
- 7 February 2026The project gets a new website, built to match its identity.
- 13 March 2026“Napoli come vuoi”, the first book, is out with SEM. In bookshops from the 17th.
- 31 July 2026No. 106, “Cient’Anne”, the most recent print, signed by Elisa Lanconelli, enters the catalogue.
The figures
- 110
- illustrations in the catalogue
- 97
- published artists
- Each with at least one work in the catalogue. 177 have answered the open call.
- 10
- themes in the collection
- The most crowded is everyday life, with 47 works out of 110.
- 29,641
- items sold since 2022
- 19
- countries reached
- Counted on the orders we ship: whoever buys in the gallery carries the print home themselves.
- 2022
- since 16 September
Collaborations
- 2026
Napoli Women
The cover “The Squad of Partenope”, illustrated by Allegra Memoli, for Napoli Women: the passion and courage of tomorrow’s footballers, with Partenope watching over the team.
- June 2026
Pio Monte della Misericordia
A series of covers for the institution that has made care for the most fragile a continuous commitment since 1602. The Napolitaner also produces its own reading of Caravaggio’s Seven Works of Mercy.
- March 2026
SEM Libri — «Napoli come vuoi»
The first book: a guide told by fourteen writers who live in Naples. In bookshops and on the Feltrinelli store from 17 March.
- March 2026
Circuito Cinema — Cinema Metropolitan
The Napolitaner art-directs the season devoted to Massimo Troisi, marking the anniversary of the Cinema Metropolitan’s reopening.
- December 2025
Kimbo
Four editorial prints and two pack designs for the Spaccanapoli and Intenso Napoletano capsules, distributed to 2,400 shops.
- October 2024
Latteria Sorrentina — World Fiordilatte Summit Napoli
Four prints celebrating the fiordilatte of Campania and the hands that keep the craft alive.
- June 2024
Warner Music Italy × Geolier
A thousand copies, with an original print signed by Roxy In The Box and an art booklet, sold in the Warner Music store alongside Geolier’s album “Dio Lo Sa”.
- June 2023
Voiello — «Miez’ a via»
Four prints for the brand’s Milan activation: a piece of the city turned into a gallery for one evening.
- May 2023
#CUOREDINAPOLI
An illustration made for the 2023 edition of ATTO D’AMORE, in the Montesanto district.
- December 2022
NSS Magazine — nssx Homecoming
A limited-edition illustration for the nssx Homecoming event: the newsstand and the Neapolitan votive shrine become one and the same.
The team
- Lucio CasilloFounder and art director
- Serena MusilliCo-founder
- Chiara CapobiancoSales assistant
Brand assets
PNG 2193×474 px · transparent background · 18.6 cm at 300 dpi
SVG + PNG at 300 dpi
SVG + PNG at 300 dpi
SVG or EPS, for print at any size
The versions marked “coming” are not in the ZIP yet. Write to us and we will send them as soon as they are ready.
How to use the logo
- Keep clear space around the logo as tall as the “T” in “THE”, on all four sides.
- Use the light version on dark backgrounds and the dark version on light ones. Do not invert the colours by hand.
- Do not stretch, rotate, or add shadows, outlines or gradients.
- Do not reset the name in another typeface, and do not place it over a photograph without a solid backing.
Press contact
Lucio Casillo
Founder and art director
press@thenapolitaner.comWhere we are
Gallery and Workshop
Via Duomo 290/G, 80138 Napoli
Monday–Sunday, 10:30am–7:30pm
+39 081 17612427
Page updated on 14 September 2026.